Marketing Manager – Southern Suburbs, Cape Town 277 views

Requirements:

• Bachelor’s Degree in Marketing, Journalism, Communications, Information Systems, and Business, Statistics or related major
• Experience in marketing with various industries will be a distinct advantage
• Must have hands-on campaign management experience
• Extensive digital marketing experience (Social Media, Google Ads, running digital campaigns, lead capturing and SEO)
• Proven ability to develop brand and marketing strategies and communicate recommendations to management
• Excellent computer skills, knowledge of WordPress and Adobe programmes, e.g. InDesign, Illustrator and Photoshop
• Experience working with WordPress
• Advanced writing and language skills
• Experience using Google Analytics, Google Tag Manager, Google My Business, Google Search Console

Skills & Attributes:

• Strategic Thinking – Be able to think critically and strategically, aligning marketing initiatives with overall business goals and objectives
• Creativity – Creativity is crucial in developing innovative marketing campaigns and strategies that stand out
• Communication Skills – Effectively communication is crucial for conveying marketing messages internally and externally; this includes written, verbal and presentation skills
• Leadership Skills – Marketing managers need to lead and inspire, fostering a collaborative and create a creative environment
• Project management skills
• Deadline and result driven
• Discipline – with regard to task completion and accuracy of data
• Organised, with an eye for detail – be able to prioritise a varied workload
• Excellent computer skills
• Proven organisational skills
• Able to perform under pressure and adhere to strict deadlines
• Ability to professionally present information (verbal/written) to top management
• Enjoy working in a fast-paced, high demand, high-turnaround environment
• Be a team player with excellent interpersonal skills
• Business acumen

The main purpose of this position:

We are looking for a result-driven Marketing Manager to create innovative marketing strategies and propel our client’s brands to new heights

Our client is not selling a product, they are changing lives, and they are looking for someone that wants to contribute and participate in their mission and vision

The opportunity for growth is extensive within the Group – the candidate needs to be passionate about marketing and inspired by growth

Duties & Responsibilities:

• Define and lead digital marketing strategies to drive complementary growth and customer acquisition across all digital channels
• Monitor and analyse all relevant digital marketing KPIs and metrics, react quickly to underperformance and adjust the course accordingly if need be
• Use SEO principles to maximise copy’s reach
• Manage the planning, implementing and control of marketing campaigns across the Group
• Review and update the content and images on the website – Ensure that it’s accurate, up-to-date, and aligned with your current messaging and branding
• This role incorporates “traffic” responsibilities wherein briefs are received from internal clients and allocated to the team
• The role will require management of production in sourcing quotes, arranging campaign collateral, reviewing final output, liaising with external agencies and ensuring timelines are managed and communicated – fulfilling the role of campaign and project manager
• Analyse brand positioning and consumer insights
• Research and analyse target market, industry trends and competitors activities
• Target specific market segments to increase sales revenue
• Assessing the business needs of the relevant business units
• Create a PPC and Social Media strategy, budget and implementation plan
• Create marketing, advertising and communication strategies
• Translate brand elements into plans and go-to-market strategies
• Analyse data
• Develop and manage the budget and organise resources to meet the brands objectives
• Measure and report performance of all marketing campaigns, and assess return on investment and key performance indicator
• Development of effective and creative digital marketing campaigns that contributes to the brands growth
• Develop and on occasion produce creative concepts through execution on assigned brands
• Research and identify various creative opportunities
• Present copy concepts and final deliverables to internal team, and management as needed
• Identifying creative trends and opportunities
• Create engaging content for Social Media
• Proofing and editing existing copy and adapting as required
• Creating blogs ideas that needs to go out to website and on social media platforms