Marketing Manager – Southern Suburbs, Cape Town 162 views

Job Overview

Requirements:

 

  • Bachelor’s Degree in Marketing, Journalism, Communications, Information Systems, and Business, Statistics or related major
  • Experience in marketing with various industries will be a distinct advantage
  • Must have hands-on campaign management experience
  • Extensive digital marketing experience (Social Media, Google Ads, running digital campaigns, lead capturing and SEO)
  • Proven ability to develop brand and marketing strategies and communicate recommendations to management
  • Excellent computer skills, knowledge of WordPress and Adobe programmes, e.g. InDesign, Illustrator and Photoshop
  • Experience working with WordPress
  • Advanced writing and language skills
  • Experience using Google Analytics, Google Tag Manager, Google My Business, Google Search Console

 

Skills & Attributes:

  • Strategic Thinking – Be able to think critically and strategically, aligning marketing initiatives with overall business goals and objectives
  • Creativity – Creativity is crucial in developing innovative marketing campaigns and strategies that stand out
  • Communication Skills – Effectively communication is crucial for conveying marketing messages internally and externally; this includes written, verbal and presentation skills
  • Leadership Skills – Marketing managers need to lead and inspire, fostering a collaborative and create a creative environment
  • Project management skills
  • Deadline and result driven
  • Discipline – with regard to task completion and accuracy of data
  • Organised, with an eye for detail – be able to prioritise a varied workload
  • Excellent computer skills
  • Proven organisational skills
  • Able to perform under pressure and adhere to strict deadlines
  • Ability to professionally present information (verbal/written) to top management
  • Enjoy working in a fast-paced, high demand, high-turnaround environment
  • Be a team player with excellent interpersonal skills
  • Business acumen

 

The main purpose of this position:

 

We are looking for a result-driven Marketing Manager to create innovative marketing strategies and propel our client’s brands to new heights

 

Our client is not selling a product, they are changing lives, and they are looking for someone that wants to contribute and participate in their mission and vision

 

The opportunity for growth is extensive within the Group – the candidate needs to be passionate about marketing and inspired by growth

 

Duties & Responsibilities:

 

  • Define and lead digital marketing strategies to drive complementary growth and customer acquisition across all digital channels
  • Monitor and analyse all relevant digital marketing KPIs and metrics, react quickly to underperformance and adjust the course accordingly if need be
  • Use SEO principles to maximise copy’s reach
  • Manage the planning, implementing and control of marketing campaigns across the Group
  • Review and update the content and images on the website – Ensure that it’s accurate, up-to-date, and aligned with your current messaging and branding
  • This role incorporates “traffic” responsibilities wherein briefs are received from internal clients and allocated to the team
  • The role will require management of production in sourcing quotes, arranging campaign collateral, reviewing final output, liaising with external agencies and ensuring timelines are managed and communicated – fulfilling the role of campaign and project manager
  • Analyse brand positioning and consumer insights
  • Research and analyse target market, industry trends and competitors activities
  • Target specific market segments to increase sales revenue
  • Assessing the business needs of the relevant business units
  • Create a PPC and Social Media strategy, budget and implementation plan
  • Create marketing, advertising and communication strategies
  • Translate brand elements into plans and go-to-market strategies
  • Analyse data
  • Develop and manage the budget and organise resources to meet the brands objectives
  • Measure and report performance of all marketing campaigns, and assess return on investment and key performance indicator
  • Development of effective and creative digital marketing campaigns that contributes to the brands growth
  • Develop and on occasion produce creative concepts through execution on assigned brands
  • Research and identify various creative opportunities
  • Present copy concepts and final deliverables to internal team, and management as needed
  • Identifying creative trends and opportunities
  • Create engaging content for Social Media
  • Proofing and editing existing copy and adapting as required
  • Creating blogs ideas that needs to go out to website and on social media platforms
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