Pharmaceutical Brand Manager – (Prescription and OTC Portfolio ) – Pharmaceutical Company (Pretoria) 30 views
Job Overview
We are looking for a dynamic and strategic Brand Manager to lead the marketing and brand development of our Hybrid Therapeutics portfolio—a unique range of products bridging prescription (Rx) and over-the-counter (OTC) solutions. The successful candidate will drive brand performance, increase market share, and position the portfolio for long-term growth within the South African healthcare landscape.
Job Description
Strategic Brand Leadership:
- Develop and execute strategic brand plans across the hybrid therapeutics portfolio, considering local market trends and competitive intelligence.
- Identify growth opportunities in both Rx and OTC channels, ensuring regulatory compliance and market differentiation.
Campaign & Content Development:
- Design multi-channel campaigns (digital, in-practice, pharmacy-driven, and B2B), tailored to HCPs, pharmacists, and consumers.
- Collaborate with agencies and internal teams to develop marketing materials (e.g., e-detailers, product brochures, social media content, and patient education tools).
Market Access & Stakeholder Engagement:
- Partner with sales teams and private sector clients to support contract bids and product uptake.
- Develop relationships with Key Opinion Leaders (KOLs), private healthcare professionals, and retail chain decision-makers.
Data Analysis & Performance Monitoring:
- Conduct regular market analysis, sales tracking, and competitor monitoring to guide strategy adjustments.
- Present ROI-driven reports and insights to leadership and cross-functional teams.
Product Lifecycle Management:
- Lead product launches, relaunches, and transitions (e.g., from Rx to OTC), ensuring alignment with local regulatory requirements and strategic objectives.
- Coordinate with supply chain, regulatory, and medical to maintain product availability and compliance.
Minimum Requirements
- Bachelor’s degree in Marketing, Commerce, Pharmacy, Life Sciences, or related field (MBA or postgraduate marketing qualification advantageous)
- 3–6+ years of experience in pharmaceutical marketing or brand management in South Africa
- Prior experience with hybrid portfolios (Rx + OTC), state and private markets, and/or government tenders is highly desirable
- Knowledge of SAHPRA, SAPC, and South African healthcare system requirements
- Proficiency in marketing analytics tools and Microsoft Office; digital marketing experience is a strong plus
- Valid driver’s license and willingness to travel when required
Competencies:
- Strong business acumen and understanding of pharmaceutical commercial dynamics
- Excellent communication, presentation, and stakeholder engagement skills
- High level of initiative, adaptability, and cross-functional leadership
