Group Brand Manager – Pharmaceutical brands Pharmaceutical Company (Pretoria) 36 views

The Group Brand Manager is responsible for the strategic planning, development, and execution of marketing strategies across a portfolio of pharmaceutical brands. The role ensures alignment with corporate objectives, drives market share growth, and enhances brand equity. This includes lifecycle management, launch planning, stakeholder engagement, and close collaboration with cross-functional teams.

 

Job Description

Brand Strategy & Planning:

 

• Develop and implement integrated marketing strategies for assigned product portfolio.
• Conduct SWOT analyses and build brand plans including positioning, segmentation, and messaging.
• Lead annual brand planning and forecasting in coordination with finance and sales.

 

Portfolio Management:

 

• Manage the lifecycle of each product, including launches, line extensions, and discontinuations.
• Monitor performance metrics and optimize marketing mix accordingly.
• Identify and evaluate new opportunities to expand or improve the product portfolio.

 

Promotional & Campaign Management:

 

• Lead development of promotional materials and multi-channel campaigns (digital, print, in-person).
• Ensure all promotional activities comply with regulatory and company standards.
• Coordinate with medical, regulatory, and legal departments for approval processes.

 

Stakeholder Engagement:

 

• Partner with KOLs, HCPs, and external agencies to support brand awareness and education.
• Support the sales force through training, marketing tools, and clear brand communication.
• Engage with market access, tender, and government teams where relevant to ensure commercial alignment.

 

Market Intelligence:

 

• Analyse market trends, competitor activity, and customer insights to inform strategic decisions.
• Monitor sales data, CRM outputs, and marketing KPIs to assess effectiveness.

 

Budget & Compliance:

 

• Manage brand budgets and ensure cost-effective use of resources.
• Ensure strict adherence to pharma marketing compliance, ethical codes, and internal SOPs.

 

Minimum Requirements

Qualifications:

 

• Bachelor’s Degree in Marketing, Business, Pharmacy,
• Minimum 5 years’ experience in pharmaceutical marketing, with at least 2 years at brand manager or senior product manager level.
• Experience in managing multiple brands or therapeutic areas preferred.
• Proven experience in launching products and managing full marketing cycles.

 

Skills & Competencies:

 

• Strong strategic and analytical thinking.
• Excellent communication and presentation skills.
• High attention to detail and organizational ability.
• Strong leadership and stakeholder management skills.
• Understanding of pharmaceutical regulations and compliance.
• Proficiency in MS Office and marketing tools (e.g., CRM, analytics platforms).

 

Desirable:

 

• Experience in [specify therapeutic area if needed, e.g., oncology, CNS, cardiology, generics].
• Exposure to government tender markets or institutional selling environments.
• Previous involvement in digital marketing campaigns.