Pharmaceutical Brand Manager – (Prescription and OTC Portfolio ) – Pharmaceutical Company (Pretoria) Full Time

2025-05-21
We are looking for a dynamic and strategic Brand Manager to lead the marketing and brand development of our Hybrid Therapeutics portfolio—a unique range of products bridging prescription (Rx) and over-the-counter (OTC) solutions. The successful candidate will drive brand performance, increase market share, and position the portfolio for long-term growth within the South African healthcare landscape.

Job Description

Strategic Brand Leadership:

• Develop and execute strategic brand plans across the hybrid therapeutics portfolio, considering local market trends and competitive intelligence.
• Identify growth opportunities in both Rx and OTC channels, ensuring regulatory compliance and market differentiation.

Campaign & Content Development:

• Design multi-channel campaigns (digital, in-practice, pharmacy-driven, and B2B), tailored to HCPs, pharmacists, and consumers.
• Collaborate with agencies and internal teams to develop marketing materials (e.g., e-detailers, product brochures, social media content, and patient education tools).

Market Access & Stakeholder Engagement:

• Partner with sales teams and private sector clients to support contract bids and product uptake.
• Develop relationships with Key Opinion Leaders (KOLs), private healthcare professionals, and retail chain decision-makers.

Data Analysis & Performance Monitoring:

• Conduct regular market analysis, sales tracking, and competitor monitoring to guide strategy adjustments.
• Present ROI-driven reports and insights to leadership and cross-functional teams.

Product Lifecycle Management:

• Lead product launches, relaunches, and transitions (e.g., from Rx to OTC), ensuring alignment with local regulatory requirements and strategic objectives.
• Coordinate with supply chain, regulatory, and medical to maintain product availability and compliance.

Minimum Requirements

• Bachelor’s degree in Marketing, Commerce, Pharmacy, Life Sciences, or related field (MBA or postgraduate marketing qualification advantageous)
• 3–6+ years of experience in pharmaceutical marketing or brand management in South Africa
• Prior experience with hybrid portfolios (Rx + OTC), state and private markets, and/or government tenders is highly desirable
• Knowledge of SAHPRA, SAPC, and South African healthcare system requirements
• Proficiency in marketing analytics tools and Microsoft Office; digital marketing experience is a strong plus
• Valid driver’s license and willingness to travel when required

Competencies:

• Strong business acumen and understanding of pharmaceutical commercial dynamics
• Excellent communication, presentation, and stakeholder engagement skills
• High level of initiative, adaptability, and cross-functional leadership