Marketing & Commercial Analytics Manager – Pharmaceutical Company – Gauteng NEW

About the Job:

We are recruiting a commercially minded Marketing & Commercial Analytics Manager

This person must go beyond producing dashboards. Their role is to help Marketing, Sales and Exco understand what is genuinely driving brand growth or decline, where marketing investment is producing incremental gross profit, and what action should be taken next

They will support our consumer healthcare and pharmaceutical brands across consumer, HCP, pharmacy and digital channels. Priority areas include market-share analysis, campaign effectiveness, consumer and pharmacy insight, launch measurement, and demand forecasting, competitor intelligence and marketing ROI

The successful candidate must be able to distinguish correlation from causation. We need someone who can design proper tests, identify confounding factors—such as pricing, stock availability, distribution or sales-force activity—and make credible recommendations on whether to stop, optimise or scale investment

Requirements:

Bachelor’s degree in Statistics, Data Science, Business Analytics, Economics, Mathematics, Engineering, Computer Science, Marketing Science or a related quantitative field is essential

Honours degree, postgraduate diploma or master’s degree in Business Analytics, Data Science, Statistics, Economics, Marketing Analytics or an MBA is advantageous

Formal training or certification in Power BI, Tableau, SQL, Python, R, Google Analytics, digital analytics or marketing measurement is advantageous

Certification or practical exposure to experimental design, causal inference, attribution modelling, econometrics, and media-mix modelling or revenue growth management will be a strong advantage

5–8+ years’ experience in marketing analytics, commercial analytics, consumer insights, revenue growth management, consulting or data science

Experience in consumer healthcare, pharmaceuticals, FMCG, retail or e-commerce is strongly preferred

Strong commercial instincts; focused on revenue, gross profit, market share, conversion and return on marketing investment—not vanity metrics

Advanced SQL and Excel, with strong Power BI or Tableau capability. Python or R would be advantageous

Experience integrating sales/ERP data, CRM, IQVIA or similar market data, retailer/distributor data, digital/media analytics and consumer research

Comfortable working with Marketing, Sales, Finance, BI/IT, Medical, Regulatory, Supply Chain and agencies

Able to turn complex analysis into a clear, practical recommendation for senior management

Duties & Responsibilities:

Within the first year:

Establish one trusted marketing and commercial scorecard for priority brands

Diagnose the drivers of growth and decline across the top brands

Create a robust marketing ROI framework focused on incremental revenue and gross profit

Build weekly and monthly decision dashboards for Marketing and Commercial leadership

Run controlled tests across media, pharmacy activation, HCP activity and launches

Identify opportunities to reallocate spend toward higher-return activity

Improve marketing and commercial teams’ ability to make disciplined, evidence-based decisions

Should you meet the above requirements, we urge you to apply by forwarding your CV along with any supporting documents to info@glass-house.co.za