Product Manager – CNS & CVD Portfolios – Pharmaceutical Company (Gauteng) 30 views

Main Purpose of Job:

The Product Manager will be responsible for:

Developing, implementing and maintaining the marketing and communication strategy, and the tactics for products within their portfolio.

Providing digital support on promoted brands.

Requirements:

Core Competencies

Strategic Thinking & Vision: Market Understanding, Problem Solving, Prioritisation
Communication & Collaboration: Interpersonal Skills, Active Listening, Presentation Skills
Data Analysis & Analytical Skills: Data Interpretation and Metrics
Leadership & Influence: Team Leadership, Influence & Persuasion, Delegation
Technical Acumen: Understanding Technology and Agile Methodologies

Functional/Technical Skills or Industry Experience

Matric
Completed science related degree
Knowledge of Pharma and Healthcare industry
Minimum of 5 years in an related role
Minimum of 5 years as Product Manager.
Knowledge of marketing regulations and compliance. Exceptional leadership, analytical, and communication skills.
Proven track record of success in brand/product management.
Strong analytical skills
Excellent financial acumen, including P&L management experience.
Exceptional communication, presentation, and interpersonal skills.
Strong MS Office skills

Duties & Responsibilities:

Marketing execution

Develop and execute marketing strategies, tactical plans and marketing communications in accordance with business strategies in commercial, channel and portfolio area.
Develop effective communication messages with patient disease focus.
Build and implement strong tactical plans for promoted brands.
Ensure effective launch execution of allocated launch brands with a strong focus on quick to market introduction.

Marketing campaigns

Lead, prepare and implement innovative and measurable marketing campaigns and initiatives in line with marketing plans; track performance and recommend necessary changes to optimise performance of the marketing function.
Create high-quality, relevant, and engaging content for various digital channels (e.g., blog posts, social media updates, email newsletters).
Communicate, collaborate, coordinate and seek approval on marketing activities with top management.

Data analytics

Effective use of quantitative and qualitative market data and business intelligence to develop marketing plans, tactical plans, campaigns and initiatives.
Monitor and evaluate marketing tactics and make recommendations to management based on the interpretation of results and brand/market knowledge.
Contribute to marketing plan by utilising and building upon knowledge of the brand history, heritage and evolution.
Assist with portfolio gap analysis, forecasting and business development.
Communicate information about the market and insights to support with brand strategy.

Relationship Management

Partner closely with functions that are integral to the brand’s/molecule’s success.
Establish and maintain relationships with KOL’s where appropriate.
Network to gain a good market understanding of the healthcare environment, current and future competitor actions.
Actively seek feedback from key players.

People management

Coach, train and develop sales representatives in building a strong, progressive and motivated work team as well as providing team leadership.
Exhibit ongoing effectiveness in coaching staff to detail disease/brand messages.
Meet and exceed established sales goals, effectively lead the team to improve capabilities through sales force capabilities and learning and development forums.

Marketing budget

Adverse Drug Reaction (ADR) Reporting

Ensuring you are familiar with the ADR reporting process and if not, seeking guidance from the Pharmacovigilance Officer
Report any ADR within the 24-hours from date and time of the ADR being brought to your attention.
Report the ADR through the correct channels as per the process.
Attending compulsory training held annually by Accord and ensuring successful result of the test written subsequent to the training. Failure of test will result in a rewrite. Failure in rewrite will result in retraining.

General

Oversee the development and provision of all marketing material.
Ensure compliance with the relevant legislation and codes of conduct.
Ensure a high level of professionalism and service with external and internal customers, enhancing the company image at all times through consistent communication of the company’s image and position.
Manage consultants and marketing and promotion agencies.
Provide top management with relevant input in business reviews and annual planning sessions.